A Guide to Email Subject Line Creation to Optimize Open Rate

Email open rateLead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. To market sales effectively, it is a must that you have leads which are qualified. If you want the message to be heard in more than one channel, it is vital that you establish a strategy that will create demand. It is all about pulling the leads down and making sales.

When it comes to generating leads, there are a few levels of interest a person might have in what you are providing. Interests are not the same as they vary but most of them involve some nurturing. One thing that the sales force should not do is calling people from a list that is not qualified. The best way to close on a sale is presenting the sale force with a list that is composed of interested parties. Mature companies see over one thirty percent of good revenue compared to an average company.

Lead generation techniques which were used in the past are different from the ones which are used today of course. Social media marketing has helped in changing the landscape. There is a lot of information online that buyer’s research. But marketers are still searching for better ways on how they can reach these buyers. Generating leads involves building trust. It does not include sitting in a booth in a trade show for several hours. Working with an agency to generate leads is one of the best things you need to do. In a B2B world, telemarketing is a solid means of developing leads. There are telemarketers who provide more than lead generation development; they provide development services, event marketing and market research.

When it comes to email marketing, it is a must that you plan your delivery frequency but ensure that you are consistent.

  • You must be consistent in what you deliver and how you send it. If you want subscribers to hear from you monthly, it is prudent that you send them an email. The most important thing is to engage your audience and inform them they should open emails when they get them.
  • Provide content that is relevant and fresh. It sounds like a broken record but for all your marketing strategies this is the best formula to engage your target market.
  • You also have to be specific on the campaign that you are working on. You have to be clear about your goals.

Subject lines which are spammy in lead generation should be avoided. When you use words that have an exclamation it will look like a spam mail. The subject lines should also be sweet and short. Avoid using subject line to convey your marketing. Most people who read email messages they can use the subject line quickly, especially if they are using a mobile phone to check their emails. It is good if you can communicate your story within a few words. You have to think what will make you open the email. If you understand these points they will offer you guidance for writing your subject line.

Do not be afraid of asking questions, you can create sense of urgency and make people wonder. Write the emails like you are talking to a friend. You also have to keep the messages conversational like it’s you and your friend communicating. People who are getting your messages should feel like you are talking to them directly. Whatever, you are planning to do make sure that you are not reading from a telemarketing script.

Avoid overloading emails with so much jargon. You should also keep email messages positive. The information should be relevant and fresh. Avoid over communicating. It is vital that you send an email if you have something important for your target. Your recipient will be searching for advantages that make them smart and feel better. It is also vital that you use emotional words. These worlds help in attracting attention and help the subject lines to stand out.


About Paul Mosenson

NuSpark Marketing Founder, Chief Lead Generation Strategist and Online Media Director An experienced B2B and B2C marketer, Paul has been helping clients generate leads and grow their businesses for over 25 years. Paul helps plan and optimize marketing and lead generation programs.