Video Marketing; A recap of the potential platforms and placements for promoting your product video

video

A brave new world is upon us. The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line.

This is where video marketing enters the fray. As download speeds increase, and streaming video becomes the norm, a wall of text with a value proposition hidden in the middle simply will not suffice.

The writing is already on the wall. Video users are expected to double to 1.5 billion in 2016, with a full 55% of consumer internet traffic tied to the burgeoning format by the same year. Further, 92% of video viewers share these clips with others, providing a viral smoking gun that can exponentially increase a brand’s online presence.

Get on Board!

The funny (and vexing) thing is that many businesses are blind to this revolution. In fact, only about 24% of national brand are currently taking advantage of videos. This makes the internet marketing environment ripe for conquest, with small to mid-size firms having a major advantage due to their ability to operate with agility, pivoting much quicker than their larger counterparts.

This does not come without concerns though. the prime worry for most decision makers is cost. How can an emerging internet marketing technology possibly reach a price point that is realistic?

Fortunately, the internet marketing industry focused on video production has exploded recently. There are numerous cost-effective platforms with which to market your product online that will allow your company to reach new audiences, engage historically fickle demographics, and expand your presence to new markets.

The Contenders

In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media:

Videos can easily be used to explain your products or services to potential customers. Even with the obvious benefits, these video need to be of quality that meets the polish of your own product. This requires professionals who know what they are doing. The team at Brightroll, the largest independent video ad platform, understand this well, and focus on providing impact, intelligence, and scale to digital video campaigns. They believe that these factors are vital in building strong brands while connecting audiences anytime, anywhere…and they are not wrong.  Tubemogul is another all-encompassing video advertising platform. TubeMogul is the leading enterprise software company for digital branding. The world’s largest brands and agencies unify their video advertising on TubeMogul’s programmatic platform

Another full-service video firm is Wistia. They provide value by taking control of every aspect of the video production process, from the storyboards to the online promotion. Wistia is particularly concerned with delivery on ANY device. This factor cannot be advocated enough. As users move from their PC to mobile phones, tablets, and other devices, the compatibility and ease of access is paramount. The inability to encode in HTML5 or Flash, for example, will limit videos to specific devices, blocking out entire groups of people, while annoying the ones who attempt to watch your content without success.

For those looking to stand on the cutting-edge of online video, places like Innovid may be your most attractive option. Intent on pushing the limits of video innovation, Innovid goes a step further than just providing high-quality video, they add interactive elements to the videos themselves, immersing the audience even further into the brand, and allowing them to experience the product as opposed to simply looking at it. Engagement is a primary staple in defining marketing success, and the ability for a potential customer to interact with your product on a deeper level (i.e. kicking the tires), will greatly increase your chances for lead generation and sales conversions.

Lastly, the proliferation of video technology has also helped organically develop a market for companies to offer full multimedia services to clients and brands. one  such companies is my own video alliance at RedCMedia.  Multimedia packages are an all-in-one marketing solution that centers heavily around video. In essence, these are multimedia ecosystems that guide potential customers through the entire value proposition of a brand by creating high-quality videos, including both live-action and whiteboard, along with several other areas of marketing to create an immersive and hugely informative experience that forgoes the status quo of written paragraph blocks and boring blogs.

The Time is Ripe for Video Marketing

These chosen few are just the tip of the iceberg in video marketing. A quick online search will unearth a battalion of potential options. But even so, brands must be highly discerning during this process. A quality video can make all the difference in your internet marketing strategy, so make certain to engage in due diligence and find the video platform that will properly promote your product. If you are able to do so, the sky’s the limit.

 

About Paul Mosenson

NuSpark Marketing Founder, Chief Lead Generation Strategist and Online Media Director An experienced B2B and B2C marketer, Paul has been helping clients generate leads and grow their businesses for over 25 years. Paul helps plan and optimize marketing and lead generation programs.