A summary of buying B2B email lists

How to Plan and Buy B2B Email Lists

 

While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. When utilized correctly, email marketing is a powerful tool that can replenish and locate contacts for your company. These tips will ensure that you are efficiently marketing your emails to find fresh leads that will help your business grow.

 

Focus on Your Core Demographics

 

The first step in preparing an email list is honing in on your target audience so your emails find people who are actually interested in your product. A thought out and well planned marketing objective will ensure that the right, interested clients will read your email blasts and be intrigued. Figure out what your ideal customer likes, dislikes, and wants from your product, then hammer that home in your emails. The emails should make your customers either want to buy your product, or learn more about it.

 

Avoid Buying or Renting B2B Email Lists

 

Generally, buying email lists is a fruitless venture, as these lists mostly contain people who have no interest in your product. Purchased lists come with a damaged reputation, as it is considered an industry shortcut that does not pay off many dividends. Since you have no idea if the customers on your list would ever buy your product, it can be a waste of time and money. Remember, it is important to market these emails directly to your targets.

 

Renting B2B email lists from a third party has its own set of pros and cons. Although rented lists typically contain clients that may fit your target audience, continuously paying rental fees is an expensive endeavor. Rented lists should really only be considered if you are promoting a one-time event or only plan on sending a few emails per year.

 

Build Your Own B2B Email List

 

Although this can be time consuming and difficult, procuring your own email list is the most efficient and best tactic. Through data and research, you can handpick potential clients that will read the emails and want your product. List builds can be difficult, expensive,and methodically paced at the start, but the end game benefits far outweigh the other options. If you are serious about frequently using B2B email blasts, then we recommend building your own list.

 

Use Quality Content

 

Finally, and this may seem obvious, but your emails must be high quality. They should be informative, succinct, and well written. Since you will be spending money curating the email list, make your investment worthwhile. Finding the clients for the email list is the hard part, but now

About Paul Mosenson

NuSpark Marketing Founder, Chief Lead Generation Strategist and Online Media Director An experienced B2B and B2C marketer, Paul has been helping clients generate leads and grow their businesses for over 25 years. Paul helps plan and optimize marketing and lead generation programs.

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