Key Issues

• Public relations has taken a back seat to other marketing efforts
• Unconvinced on the power of PR as a B2B lead generation strategy
• Unclear on how PR can bolster SEO rankings
• Haven’t been able to measure PR efforts

Public relations today is a key component of SEO and can help drive leads to your website in addition to creating awareness and establishing your expertise.

When press releases are optimized by keyword and distributed throughout the web via services like PRNewswire and PRWeb, the back links included in the release contribute to positive SEO rankings. It also makes this component of PR extremely measurable since you can determine the effectiveness of the back links.

Press releases used creatively can provide literally endless opportunities to generate leads for B2B companies. Here are a handful of ways to do so:

• Introduce a white paper in a release. Link to a landing page with an excerpt and an opportunity to get the full version.
• Promote webinars and events with a link to a landing page for registration.
• Launch new products with a link to a downloadable spec sheet on the new product
• Promote your releases in social media with links to landing pages.
• Blog about your release and connect your blog to LinkedIn and other social media channels to drive traffic.

Public relations is integral to any lead generation campaign and, done correctly, will dramatically improve the traffic to your website. We’ll begin with an assessment of your current efforts and provide a plan and recommendations.

Everything we do is measurable and transparent so you’ll know exactly what you’ll get – results that make a difference. Our PR is handled by our partner, Marx Communications, an award-winning B2B PR agency that knows how to turn anonymity into clicks. 

Next Stop: Social Media for Marketers