Market Research may be needed to further define audience needs and behavior

After we determine that research needs to be done to further identify and assess your target audiences and their buyer personas, one of our NuSpark Marketing Content Strategists will now step in and perform this important task. Among the answers we’ll obtain are:

• Who the decision makers and influencers are in the buying decision for your product/service.  This includes their titles and roles within the organization and the buying process.
• What their pain points and goals are in the work place.
• How the buying process works for them.  Where do they do their research?  What type of information do they look for?  What do they want to learn more about?
• Whether they have found useful content offered by any competitors. 
• The features, attributes and benefits of your solution category that are most important to the target market—those that drive them to purchase.
• The language that has the power to convince the target market to buy.

Besides performing audience research, if necessary we can prepare a true SWOT analyses on your business/industry/product to make sure you’re on the right track from a big-picture perspective.  As a reminder, SWOT means:

• Strengths: What are you good at and where do you excel versus competitors.
• Weaknesses: Where you are less adequate versus competitors.
• Opportunities: How can you take advantage of market trends and showcase your strengths.
• Threats: What market conditions and competitive activity are working against you.

Qualitative Research goes beyond hard numbers and explores the feelings, beliefs, fears and hopes that never show up in a quantitative survey.  It also helps to understand the language used by prospects and clients, and messages that resonate with them.  Our research approach encompasses 20-30 minute telephone interviews with a mix of current clients of yours and prospects who have not purchased.

Key Content Statement

Market research, if needed, is a key tactic we recommend in order to prepare a content plan to specifically target the needs of your prospects so that quality leads can be generated.

Summary of Approach

By assessing who you are, then who needs you, with the help of a market research initiative, only then can we begin the content strategy with leads to engaged audiences and lead generation.

Next Stop: Content Strategy