Lead Generation Planning
A strategic lead generation plan is the process by which a firm implements and measures tactics that create demand for its products and services via marketing activity as compared to sales activity. Every great marketing initiative begins with a strong strategic and tactical plan.
As experts in marketing and lead generation for more than 20 years, Founder Paul Mosenson and his team understands how all the elements of a sales and marketing plan work together. We’ll work with you to develop a new strategic marketing and lead generation plan for your business that emphasizes revenue growth, ROI and solid results.
Basically, a strategic marketing plan helps firms like yours apply a systematic approach to online marketing activities to ensure you are reaching the right people at the right time.
Our tour starts with Lead-Generation planning:
- Set the Stage: Your Lead Generation Problem
- Who You Are: Goals, Objectives, Positioning
- Who Needs You: Value Proposition, Target Audiences
- Market Research
- Content Strategy: How Content Generates Leads
- Lead Generation Assessment