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  • Brand New:  An Executive's Guide to SEO Strategy
  • Optimize Lead Generation & Inbound Marketing; A collection of Tips
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  • Content Marketing Strategy Guide
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More Planning

Lead Generation Planning


A strategic lead generation plan is the process by which a firm implements and measures tactics that create demand for its products and services via marketing activity as compared to sales activity.  Every great marketing initiative begins with a strong strategic and tactical plan.


As experts in marketing and lead generation for more than 20 years, Founder Paul Mosenson and his team understands how all the elements of a sales and marketing plan work together. We’ll work with you to develop a new strategic marketing and lead generation plan for your business that emphasizes revenue growth, ROI and solid results.


Basically, a strategic marketing plan helps firms like yours apply a systematic approach to online marketing activities to ensure you are reaching the right people at the right time.


Our tour starts with Lead-Generation planning: