Search Engine / Pay-Per-Click/ AdWords Marketing

Search engine marketing, or pay-per-click advertising (PPC) can be quite an effective way to generate immediate traffic to your website. We understand that managing a PPC campaign is both an art and a science.  We pride ourselves on providing outstanding personal service and quality skill to your campaigns.  NuSpark Marketing founder Paul Mosenson oversees the PPC campaigns. He has been contributing to his client’s success for over 10 years in Internet marketing. Paul  and his team combines a strong attention-to-detail with outstanding analytics know-how. Highly experienced, we understand that every campaign is unique with its own set of goals.  

Below is our list of comprehensive PPC services:

• Comprehensive Needs Assessment
• Budget Determination
• Account Organization
• Google Analytics Installation
• Search Marketing Platform Plan
• Search Campaign Set-up
• Content Network Set-up
• Mobile Ad set-up
• Local Business (Google Places) and extensions
• Landing Page Optimization
• Keyword Research
• Bidding Management
• Ad Copy Development & Testing
• Quality Score Management
• Conversion Tracking
• Call Tracking
• Comprehensive Analytics and ROI Measurement
• Referral and Other Media Tracking
• Ongoing Monitoring & Tweaking
• Reporting and Analysis

Pay Per Click ROI Calculator:   Click Here

Industry Experience

• Automotive
• B2B
• Education
• Financial
• Healthcare
• Non-Profit
• Real Estate
• Retail
• Tourism/Hospitality

“Paul Mosenson facilitated all our needs in our initial foray into internet advertising.  He surveyed potential outlets, helped us select the sites with the best demographics, established pricing, and organized the advertising copy. Additionally, his attention-to-detail with our pay-per-click campaigns has contributed to our conversion growth and increased ROI.   Paul has also been responsive, thorough and informed.  I would highly recommend him and his team for any b2b company looking to grow within interactive channels” Ken Miller, VP of Marketing, Perry Videx Corporation

“Paul is a go to type person. He thrives on working on your team and providing you the best scenarios for your organization. In addition to his media buying expertise, he advised us on up and coming trends. His expertise helped us manage the power of the Internet to increase our responses.” Sarah Willoughby, Executive Director, Greater Wilmington Convention & Visitors Bureau