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Download Our Free eBooks

  • Brand New:  An Executive's Guide to SEO Strategy
  • Optimize Lead Generation & Inbound Marketing; A collection of Tips
  • Convert! Conversion Rate Optimization Guide
  • 38 Content Marketing Templates
  • Lead Generation with Paid Search
  • Content Marketing Strategy Guide
  • Marketing Automation Introduction

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ROI-Lead Gen Calculators

We have developed a couple of calculators for lead generation and marketing business planning.


1. A simple ROI calculator, designed to measure marketing channel effectiveness.  The ROI calculator includes a break-even function so that goals can be developed.  The calculator also includes two worksheets; one for straight ROI based on average sale; and the other showing options to include lifetime value. Fill in the light blue boxes.





Download the ROI calculator.



2. A lead generation calculator that takes basic lead generation and sales metrics, and incorporates what-if scenarios, or, the effects of lead nurturing, increased quality leads, and increased lead conversions  to your bottom-line.  We’d be happy to go over the calculator’s fields with you and show you show our efforts can grow your ROI and revenue. By the way, the spreadsheet includes two tabs; blank and example. Fill in the yellow boxes.





Download the Lead Generation calculator.