Affiliate marketing is used widely to promote products/services on websites, and affiliates are rewarded for every customer, subscriber, or visitor provided through their marketing efforts.
Affiliates are sometimes viewed as extensions of sales teams; as they are paid by performance. Affiliate Marketing is one of the most cost-effective and efficient forms of advertising. It usually costs you nothing to place your advertising banners and links on an affiliate website and it costs the affiliate nothing to advertise your business – they can only earn! You pay these affiliates a commission only once a sale or lead has been generated, and it’s up to you how the commission is structured. You, as the merchant, set the parameters. By rewarding affiliates with an incentive based on their performance, they will send far greater volumes of potential customers to your site.
Achieving success when it comes to Affiliate Marketing requires careful planning from the outset as well as ongoing management throughout the campaign. NuSpark Marketing can help enhance your business’s online strategy by creating and managing an affiliate marketing program that yields performance based results. No matter if your goal is to drive sales, generate leads or build brand awareness, we develop and implement a plan that will exceed your ROI goals.
Here’s how it works:
The affiliate marketer develops a website. The website hosts several banner ads or text links of advertising companies. The tactic is to direct the visitor to the advertiser’s site for an intended activity like purchase or filling out a form etc. When a visitor is taken to the advertiser’s website and makes some purchase, the marketer earns some commission. Most of the affiliate programs offer commission, only after a purchase has been made. There are many tracking software and tools available, that are used by the advertisers to track all clicks and leads to their websites from the affiliate sites.
Affiliate networks we work with like Commission Junction and Click Bank act as a gateway between merchants and affiliates; managing the tracking, reporting, advertising, and payments, as well as managing and recruiting the many affiliates within their network. Affiliates charge merchants a percentage of sales. NuSpark Marketing will work with these affiliate networks to find appropriate networks for your business and manage the process.