NuSpark Marketing’s philosophy of media buying is focused on expertise, dedication, and relationships.  We roll up our sleeves to get you the absolute best and most efficient plan possible.

If you’re a small ad agency or marketing firm, we offer our media services for you to upsell and generate incremental revenue

If you’re an advertiser, our expertise, experience, and value pricing means we charge less than a typical ad agency, and you can spend your time managing your operations more efficiently

Our approach:

• First, we fully immense ourselves with your marketing goals, target audiences, and culture so that we truly understand your business
• Second, we focus on 24/7 customer service.  We treat every client the same; no pecking order. No matter how large or small, every single relationship is equal in our view
• Third, we spend your budget like its our own; our goal is to maximize investment-seek the best deals, the best promotions, the best added-value. We strive to drive results like no other firm
• Fourth, we’ll put together an integrated plan (online/offline) and will continually optimize and audit to make sure you’re getting the absolute best value
• Fifth, we pride ourselves on win-win relationships. By creating professional one-to-one relationships with vendors, we typically get increased value and that means increased ROI for you
• Sixth, as alluded to above, we love promotions and event marketing. If appropriate, most media campaigns will come with a unique promotional element that will contribute to increased traffic, both on location, website, or Facebook fan page

Our experience:

Our media plans are never cookie-cutter. We specialize in creating custom strategies that will exceed expectations. Media is more than numbers- our plans are creative, compelling, and cost-efficient

• Traditional: Newspaper, Radio, TV (Network & Spot), Cable, Magazine, Trade, Billboard, Transit, Direct Mail,  Guerrilla
• Interactive: Online Display, Search Marketing, Email, Sponsorships, Website/Landing page, Social Media, Blog, and Content Marketing
• Integration: Where appropriate, we stress integrated tactics for optimal reach, frequency, and engaging message delivery

Our tracking services:

No media plan is complete without measurement tactics.  By using our suite of measurement tools, you can be assured of proper tracking and analysis.  Among those measurement considerations:

• Custom phone numbers. We may suggest a unique phone number for each media source, including interactive channels.  Our reporting system will track all media sources by phone calls, giving you a complete analysis of which mediums produce the most efficient phone leads
• Custom URLs.  We may suggest unique vanity URLs or website links- specific to each media source, which can be redirected to your home page or landing page. By utilizing custom URLs, you’ll be able to tell which media sources brought traffic to your site
• Text Messaging.  We may suggest incorporating a mobile campaign where messages or coupons can be directly sent to user cell phones.  Unique “keywords” can be assigned to each media source, again providing measurable results
• Google Analytics. All media, online and offline, including social media, blogs, radio, newspaper, email, etc. can be tracked through Google Analytics on your website
• Traditional tools.  Of course, typical media auditing and post-buy analyses will be done

About Us:

• Paul Mosenson, founder of NuSpark Marketing, is a seasoned advertising vet of 25 years in media planning and buying. Experienced in b2b marketing as well as consumer marketing, Paul can step in and help problem solve within almost any industry. His last position as Media Director at a large ad agency has given him the tools and knowledge of planning all forms of media- from traditional to interactive. In addition to his comprehensive media experience, he is also adept at social media and offers his services for training, implementation, and measurement.

Our pricing:

Very simply, no matter your budget, our pricing is this:

• Traditional Media Services:  $600 per month

Planning, Buying, Auditing

• Interactive Media Services: $600 per month

Display (banners) , Search (Pay-per-click), Social Media Ads: Planning, Buying, Auditing

Social Media-Twitter, Facebook. LinkedIn, YouTube, Content Mapping, Blogging, Email, Website/Landing Page Optimization: Strategy, Planning, Consulting

Google Analytics Reporting and Measurement: Added-Value

• Combined Media Services: $1,000 per month

Note:  Any hard costs, software costs, or design/creative costs are extra. Also, if a scope of a project is in our estimation excessive based on expected hours, we’ll negotiate a custom price.

Next steps:

Contact us: We look forward to creating a relationship. (610) 812-2725 OR

Connect!