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Some Testimonials

In November 2011 we hired Paul Mosenson and NuSpark Marketing to manage our paid search lead generation efforts. Our ROI was not reaching goal and the cost-per-conversions were unacceptable.  Paul came in, helped us with our conversion tactics, revised our ad group strategy, and put together a comprehensive paid search effort that resulted in an increase in quality leads and a significant decrease in cost-per-conversion.  His strategic approach, enthusiasm, and results-focused attitude are outstanding.  Any firm would benefit immensely by utilizing Paul and his team for lead generation optimization.  Brian McCallum, VP of Marketing, Rapid Learning Institute


“Paul Mosenson facilitated all our needs in our initial foray into internet advertising.  He surveyed potential outlets, helped us select the sites with the best demographics, established pricing, and organized the advertising copy. Additionally, his attention-to-detail with our pay-per-click campaigns has contributed to our conversion growth and increased ROI.   Paul has also been responsive, thorough and informed.  I would highly recommend him and his team for any b2b company looking to grow within interactive channels” Ken Miller, VP of Marketing, Perry Videx Corporation


“Paul is a go to type person. He thrives on working on your team and providing you the best scenarios for your organization. In addition to his media buying expertise, he advised us on up and coming trends. His expertise helped us manage the power of the Internet to increase our responses.” Sarah Willoughby, Executive Director, Greater Wilmington Convention & Visitors Bureau


“Paul Mosenson has been calculating ROI for marketing expenditures for over 25 years. We first worked together in 1987 at Nutri-System, where we teamed up to increase Seattle, Los Angeles (top producing markets at this time) revenue by 400% (in year one) utilizing a promotional an innovative marketing campaign. Paul is detailed oriented, analytic thinker and focuses on the marketing objective – to drive revenue to new heights.” Heidi Rose, Senior Vice President, New Horizons Computer Learning Centers


“Paul Mosenson of NuSpark Marketing has been quite helpful in his contribution to our eMarketing and social media efforts for our organization. Over the past year, his Facebook marketing plan has exceeded our expectations, and we’ve generated a substantial increased in traffic. Paul is recommended highly to any organization looking to increase web traffic and ROI.” Pam Martino, Director of Communications, The Community YMCA


“Paul’s expertise as media strategist contributed highly to our hospital’s branding campaign in enhancing positive awareness in the communities we serve.  I believe his thoughtful planning strategy, which included a blend of online and offline strategies, helped us advance our clinical service lines further toward desired volume and revenue goals.  Furthermore, the service commitment and work-ethic he demonstrated, as part of our team, were welcomed and much appreciated. I would certainly commend Paul Mosenson to any firm or organization wanting to communicate more effectively to capture and grow business.” Richard Bellamente, Retired Director, Community Relations, Underwood Memorial Hospital, NJ


Paul is a great partner. He asks all the right questions to develop solid online marketing plans that deliver great results. He does not just color in the lines. I would recommend his services to anyone looking for an online media consultant.”  Glenn Forde, VP of Digital, TPG Direct


“We like other organizations were struggling to understand social media–the how tos, what ifs, and benefits (just to name a few). The information that Paul provided helped us develop clarity of focus–so that our efforts took less time and provided better results. Thanks, Paul! Rosaria Hawkins, President, Take Charge Inc.


“Connected with Paul on Twitter chat and found him to a passionate and savvy expert in B2B marketing. Paul especially sees the flaws and challenges with marketing automation projects done by companies. He’s also a hard-working and savvy business leader. Knowing him is a privilege.”  Jeff Ogden. Find New Customers