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A CMO’s Guide to Conversion Metrics with Google Adwords

A CMO’s Guide to Conversion Metrics with Google Adwords

Adwords is about driving efficient and profitable leads and sales to your business. You should measure and optimize conversions consistently. That’s why we optimize bids and campaign settings all the time, besides testing keywords and ad text. By optimizing bids based on CPA, return on Ad Spend, and conversion data, we assure that your investments are being spent wisely. There’s much conversion data to track, and by having a conversion/offer strategy first, that sets the stage to a successful paid search campaign. Learn about Adwords conversion metrics.

How Google’s New Search Results Layout Impacts SEO

How Google’s New Search Results Layout Impacts SEO

Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The most notable change is the removal of the right-side ad column. We cannot predict the impact on SEO. Only time will tell. With only seven spots on any given search results page instead of 11, how will this impact the cost-per-click may and the importance of organic search positioning? Find out our view of the ever-changing SEO landscape.

The Importance of SEO and Conversion Optimization Together

The Importance of SEO and Conversion Optimization Together

The trend toward increasing importance to SEO is only growing with “mobile-geddon”. Done well, SEO can have a considerable impact on your bottom line when you factor in conversion optimization. SEO does not and should not only be about higher rankings and more traffic. Once the research is set and you know what your prospects are looking for – you can create well-optimized pages that will generate leads. Conversion optimization and SEO genuinely complement each other in these ways