Adwords is about driving efficient and profitable leads and sales to your business. You should measure and optimize conversions consistently. That’s why we optimize bids and campaign settings all the time, besides testing keywords and ad text. By optimizing bids based on CPA, return on Ad Spend, and conversion data, we assure that your investments are being spent wisely. There’s much conversion data to track, and by having a conversion/offer strategy first, that sets the stage to a successful paid search campaign. Learn about Adwords conversion metrics.
Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, and they also give brands the tools for learning how to enhance that experience. However, while marketing departments are adept at using social platforms like LinkedIn to disseminate information and collect data, statistics show that sales teams are getting short shrift when it comes to social training and sales enablement. The roles between sales and marketing may be blurring, but there is still much work to do. This article takes a look at the numbers and what we can learn from them.
A survey by Forbes reveals that most business executives do not have to obtain business information from the office or during formal hours. Actually, 90% of the executives gather information during business trips. 71% get the information when socializing with fellow executives and only 66% collect the information while in the office. More business executives are now comfortable making business purchases through their mobile phones. These statistics serve as a wake-up call to website marketers and developers to realize that creating mobile websites for their companies is a necessity.
Sometimes you may find that you may not be able to go to industry events; whether that is because of client conflicts, budgets, or other issues. I have three other ways to target trade show audiences with advertising that may be worth testing. Consider geo-fencing, promoted tweets with show hashtag targeting, and Facebook conference interest targeting.
Without an audience, your white paper has no hope of having an effect on anyone. The good news is that there is a myriad of ways to promote a white paper. This article summarizes 17 of the top methods for spreading the news about your white paper and ensuring it gets the attention it deserves.
Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The most notable change is the removal of the right-side ad column. We cannot predict the impact on SEO. Only time will tell. With only seven spots on any given search results page instead of 11, how will this impact the cost-per-click may and the importance of organic search positioning? Find out our view of the ever-changing SEO landscape.
Many B2B companies value social channels for sourcing leads, but few have a documented content marketing plan that converts them. Learn about the 3 keys to successfully converting leads with a social content strategy.
In the 1990 film “Cadillac Man,” Joey O’Brien, a car salesman played by Robin Williams, stops to assist a funeral director whose hearse is broken down by the side of the road on the way to the cemetery. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up. She’s spending a lot of money on a funeral and a high-end casket. She’s probably flush with insurance money and new cars always lift people’s spirits. He decides she’s the perfect candidate for a new car, so he dives in and presents his business card along with the suggestion.
Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Why? Most are mind-numbingly dull. This article details where marketers are going wrong with case studies and how, instead, to write stories that engage and persuade.
Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. I love the new feature and allows so much more reporting opportunity. Planning the logic then implementing formulas are the key in developing the new relevant metrics