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Why Your B2B Website Needs to be Mobile-optimized for Conversions

Why Your B2B Website Needs to be Mobile-optimized for Conversions

A survey by Forbes reveals that most business executives do not have to obtain business information from the office or during formal hours. Actually, 90% of the executives gather information during business trips. 71% get the information when socializing with fellow executives and only 66% collect the information while in the office. More business executives are now comfortable making business purchases through their mobile phones. These statistics serve as a wake-up call to website marketers and developers to realize that creating mobile websites for their companies is a necessity.

Geofencing? And other ways to target ads to trade show attendees without being there.

Geofencing? And other ways to target ads to trade show attendees without being there.

Sometimes you may find that you may not be able to go to industry events; whether that is because of client conflicts, budgets, or other issues. I have three other ways to target trade show audiences with advertising that may be worth testing. Consider geo-fencing, promoted tweets with show hashtag targeting, and Facebook conference interest targeting.

How Google’s New Search Results Layout Impacts SEO

How Google’s New Search Results Layout Impacts SEO

Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The most notable change is the removal of the right-side ad column. We cannot predict the impact on SEO. Only time will tell. With only seven spots on any given search results page instead of 11, how will this impact the cost-per-click may and the importance of organic search positioning? Find out our view of the ever-changing SEO landscape.

Matching the Offer with Buyer Mindset: The Website Dilemma

Matching the Offer with Buyer Mindset: The Website Dilemma

In the 1990 film “Cadillac Man,” Joey O’Brien, a car salesman played by Robin Williams, stops to assist a funeral director whose hearse is broken down by the side of the road on the way to the cemetery. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up. She’s spending a lot of money on a funeral and a high-end casket. She’s probably flush with insurance money and new cars always lift people’s spirits. He decides she’s the perfect candidate for a new car, so he dives in and presents his business card along with the suggestion.

Google Analytics- Calculated Metrics for Lead Generation Websites

Google Analytics- Calculated Metrics for Lead Generation Websites

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. I love the new feature and allows so much more reporting opportunity. Planning the logic then implementing formulas are the key in developing the new relevant metrics

The Importance of SEO and Conversion Optimization Together

The Importance of SEO and Conversion Optimization Together

The trend toward increasing importance to SEO is only growing with “mobile-geddon”. Done well, SEO can have a considerable impact on your bottom line when you factor in conversion optimization. SEO does not and should not only be about higher rankings and more traffic. Once the research is set and you know what your prospects are looking for – you can create well-optimized pages that will generate leads. Conversion optimization and SEO genuinely complement each other in these ways

Use Content Curation to Create Leads on LinkedIn. Really!

Use Content Curation to Create Leads on LinkedIn. Really!

Let’s talk about generating leads via curated content you wish to share with connections. Content curation is one of these conundrums. It’s ideal to share content with prospects and give insights. In doing so, we allow prospects to click on other thought leaders’ websites/blogs. We’ve discovered two tools that can assist you in content curation, but also create “content portals” whereby the curated links are surrounded by your brand rather than someone else’s, and allow you a call-to-action as well. Without going into detail, check out these links:

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