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6 Tips for Collaboration When Producing and Sharing Great Content

6 Tips for Collaboration When Producing and Sharing Great Content

Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether? Sometimes you have to re-think how your team works together to produce and distribute your content. This includes not just planning and production, but the way the entire process flows. Getting rid of communication bottlenecks and establishing a clearer workflow can increase the effectiveness (and shelf life) of your marketing pieces. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

One of the biggest causes of sales friction is anxiety. Landing page conversions suffer from this same affliction, but you can’t be there in person to put your visitors at ease. However, there are many things you can do to reassure your visitors that they are in good hands. I explore some of these secrets and give you some tips to give your next landing page design the edge.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

With AdWords Conversion Import for Salesforce®, you can automatically count AdWords conversions for any of the lead statuses and opportunity stages (called “milestones”) that you’re already tracking in Salesforce. This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel. This post explains how the Salesforce-AdWords integration works and how to get started.

How Technology Marketers Can Reach CIOs

How Technology Marketers Can Reach CIOs

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”

Here’s some food for thought.

Lead Nurturing for Higher Education: Best Practices

Lead Nurturing for Higher Education: Best Practices

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. Strategic hybrids of methodology and technology have inspired an uptick in the extent to which recruitment professionals in higher education are using marketing automation and customer resource management tools to bolster enrollment.

The various best practices that are showing themselves to be productive and beneficial from a recruitment perspective are many and diverse.

Who Should Nurture B2B Leads with Social Media?

Who Should Nurture B2B Leads with Social Media?

Nurturing leads may not be in an executive’s job description, but social media broadens the scope of what nurturing is, who can participate and how it is done. B2B prospects who feel a “high brand connection” to a supplier are 60% more likely to consider, purchase and even pay a premium than they are to suppliers with which they have “low brand connection.” In conjunction with content planning, marketing automation, paid advertising and phone calls, incorporate social more fully to create a deeper emotional connection with prospects for a true omni-channel approach to nurturing.

Popup Strategies: Popup Types and When to Use Them

Popup Strategies: Popup Types and When to Use Them

The evidence is in. While they are annoying, popups work. Study after study shows massive conversion rate increases with popups over the standard sidebar form. Increases of over 1,000% are common resulting in an explosion of popup makers and types of popups. These new configurations are less intrusive and can help your website become more interactive. So let’s take a look at the different types of popups available and which ones are appropriate in different situations.