The corporate attitude toward social media and allocation of social budgets needs an overhaul. Currently, marketing gets the lion’s share of funding and almost no investment goes into educating sales teams to use social channels effectively. Read more to find out why there is such a disconnect, and what needs to change.
CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.