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Cost Per Click Reduction Strategy in Google AdWords

Cost Per Click Reduction Strategy in Google AdWords

If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problems. The problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. So for this post, let’s conquer steps to reduce that cost per click, with the goal to generate more clicks within your budget; and ensure those clicks are quality clicks that improve ROI

How to Create Content for a Winning  Account-Based Marketing Strategy

How to Create Content for a Winning Account-Based Marketing Strategy

Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format. So when you pair account-based marketing, which is all about micro-segmenting your market for relevant messaging, with content marketing, you have a winning duo.

Now your goal is to turn one-size-fits-all content into information that speaks directly to an industry, organization, or a role. To fuel an account-based marketing program with customized content, however, may seem like a mammoth task. Find out the steps you can take to move toward that goal.

Who Owns Twitter (Marketing or Sales)?

Who Owns Twitter (Marketing or Sales)?

Promoting a quality product or service alone isn’t typically enough to move the needle on Twitter. You need to back it up with the kind of brand connection that can only come from building relationships, so it’s critical to learn, engage, and most importantly, listen. Who should be using Twitter more, Marketing or Sales? The fast-paced nature of the platform becomes much more manageable when you lock in on your target B2B audience, listen to what they have to say, and plan your engagement accordingly. In this article, we discuss who needs to take the initiative and why.

3 Tips to Designing Blog Pages to Capture Leads

3 Tips to Designing Blog Pages to Capture Leads

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. And hopefully, a healthy percentage are evergreen, compounding posts that are building SEO traffic over time. While you’re doing everything you can to bring your posts greater visibility, it only makes sense to find as many ways as possible to capture leads from those visitors. Here are three often missed opportunities for forms and customer interaction to help you do just that.

How to deploy content properly within your account-based marketing program

How to deploy content properly within your account-based marketing program

The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome. One of the trickiest considerations when taking this opportunity in hand is content deployment; poorly handled, it can render the entire endeavor pointless, no matter how perfectly other aspects of execution are completed. To successfully and consistently deploy content within your account-based marketing program, we advise you to take the following steps.

6 Tips for Collaboration When Producing and Sharing Great Content

6 Tips for Collaboration When Producing and Sharing Great Content

Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether? Sometimes you have to re-think how your team works together to produce and distribute your content. This includes not just planning and production, but the way the entire process flows. Getting rid of communication bottlenecks and establishing a clearer workflow can increase the effectiveness (and shelf life) of your marketing pieces. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

One of the biggest causes of sales friction is anxiety. Landing page conversions suffer from this same affliction, but you can’t be there in person to put your visitors at ease. However, there are many things you can do to reassure your visitors that they are in good hands. I explore some of these secrets and give you some tips to give your next landing page design the edge.

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