New Infographic: B2B Lead Generation & Content Marketing Trends

Presenting my first infographic.  The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing.

The research was comprehensive; and all had varying respondent demographics.  My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at, and present the trends in an orderly fashion.  Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story”  covering buyer research, website content, downloadable content, and influential media choices.

Here are links to the specific research studies noted on the Infographic:


Here’s the Infographic. Hope you find it useful! Zoom in for better readability.









About Paul Mosenson

NuSpark Marketing Founder, Chief Lead Generation Strategist and Online Media Director An experienced B2B and B2C marketer, Paul has been helping clients generate leads and grow their businesses for over 25 years. Paul helps plan and optimize marketing and lead generation programs.