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New Infographic: B2B Lead Generation & Content Marketing Trends

Presenting my first infographic.  The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing.

The research was comprehensive; and all had varying respondent demographics.  My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net, and present the trends in an orderly fashion.  Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story”  covering buyer research, website content, downloadable content, and influential media choices.

Here are links to the specific research studies noted on the Infographic:

 

Here’s the Infographic. Hope you find it useful! Zoom in for better readability.

 

 

 

 

 

 

 

 

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