60 Articles on B2B Marketing Analytics!

by | Nov 3, 2010 | Advertising

Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to measure the ROI of online and offline media channels with analytics.

Tony researched using those sites and looking at topics such as Social Media B2B Analytics, B2B Marketing ROI and B2B Marketing Analytics and B2B Social Media ROI.

Here are the top 60 articles:

  1. Tracking Social Media, Email & Advertising with Analytics
  2. Are You an Analytics Leader?
  3. Using Google Analytics to Measure Social Media Success
  4. B2B Marketing Analytics
  5. Calculating the Value of a B2B Marketing Campaign
  6. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
  7. Web Analytics for B2B Lead Generation
  8. Using Social Media: Part 6 – Measurement
  9. Social Media Tracking 101
  10. 6 Really Simple Marketing Metrics for your Execs
  11. Four Ways to Measure Social Media Marketing Results
  12. Marketing Effectiveness Assessment: Measuring What Matters Assessment
  13. Is this the final answer to social media measurement?
  14. Can a social media strategy boost your lead generation efforts?
  15. 5 Ways to Better Marketing Performance with Marketing Operations
  16. Deconstructing Twitter: Analytics for Reach and Impressions
  17. Be Careful What Assumptions You Make with Analytics
  18. 5 Ways to Make A Better Analytics Presentation
  19. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals
  20. How to Use Web Analytics to Become a Better Marketer
  21. Twitter success stories: Explaining the ROI of Twitter
  22. Real Examples of Social Media ROI
  23. How to Calculate Social Marketing ROI
  24. The Social Media ROI Debate
  25. Marketing Automation ROI: Efficiency or Revenue?
  26. Crunching the real numbers on social media ROI
  27. B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability
  28. Dramatically improving marketing conversion ROI with “social” landing pages
  29. What is the ROI of Lead Management?
  30. Social Media ROI vs. RONI
  31. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
  32. B2B Marketing: Trust + Community = ROI
  33. Measure Your ROI on Social Media Leads
  34. How a Pencil & Paper Can Help You Measure Marketing ROI
  35. Lead Nurturing – How to track ROI?
  36. Three reasons why the “experts” are wrong about social media measurement
  37. Measuring Outcomes in B2B Social Media – It’s Time to Start
  38. Hard Data to Justify Your Marketing Automation Investment
  39. No patience for the ROI of Social Media discussion
  40. 9 Marketing Automation Metrics
  41. Is this the final answer to social media measurement?
  42. Measuring Outcomes in B2B Social Media – Part II: A Model
  43. Four Ways to Measure Social Media Marketing Results
  44. Measuring the ROI of B2B Social Media
  45. Understanding the ROI of Customer Evangelism
  46. Improving B2B Marketing ROI: Thought Leadership With Merry Elrick
  47. Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders
  48. 31 Social Media Stats and Anecdotes
  49. Five Social Media Marketing Reports and Guides Worth Checking Out
  50. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
  51. Understanding the Value of Social Media Data
  52. 24 Full Service Tools to Manage B2B Social Media
  53. Social Media Lead Generation for B2B
  54. Finding B2B Social Media Tools That Add Value – not Just Time
  55. 13 Truths About Social Media Measurement | Brass Tack Thinking
  56. Social Media Optimization Tools
  57. Twitter success stories: Explaining the ROI of Twitter
  58. Real Examples of Social Media ROI
  59. How to Calculate Social Marketing ROI
  60. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.

About Paul Mosenson

NuSpark Marketing Founder, Chief Lead Generation Strategist and Online Media Director An experienced B2B and B2C marketer, Paul has been helping clients generate leads and grow their businesses for over 25 years. Paul helps plan and optimize marketing and lead generation programs.